Sunlight Soap:
William Hesketh Lever (1851)
George Cruikshank (Etching) All the World Going to See the Great Exhibition of 1851.
The soap men’s extensive use of contemporary paintings in their advertising is a case in point:
Image used in Sunlight soap ad with a caption ‘So Clean’
The New Frock 1889 William Powell Frith 
Product placement clock & cup + brand loyalty
The Wedding Morning 1892
John Henry Frederick Bacon
‘Many of his early ads emphasised that Sunlight soap would save women.
Answer: washing day toil, solution; Sunlight
Copy: a girl of 12 or 13 can do a large wash without being tired.
Ease a repeated theme
OLD SPICE
OLD SPICE PROPOSAL... TWITTER FAN PAGE
MENTOS MEN... viral add.
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