Contextual and Theoretical Studies

OKAY... this has taken me hours of pondering but I think I've got this.
I want to focus on THE GAZE.
Touching on Foucault's theory of Ponoptisim.
In the contexts of new media (Facebook & twitter.) 
Using viral adverts as a root to all the theory.
Inspired by the 'Black Mirror'. (only the first episode has been released its a 3 part series)
The first episode

The Princess will be set free if the Prime Minister has Sexual intercourse with a pig, on live televison at 4pm the following day. 

"These are all what if scenarios".
"I'm not pessimistic about technology, nor am I hopelessly optimistic. I'd much rather live in this time now than in medieval time in a smock eating a turnip, while sitting on a tuffit, or whatever they used to do, in the muddy tin days, 
but erm, on the other hand it's slightly alarming not knowing where things are going."
Charlie Brooker.

I really hope this is not too much to include but in my head it seems to all fit together. 
Fingers crossed.


"How new technology is evolving the strategies of Advertising and our dependence upon it."


SOURCES:
The Black Mirror Series
Top 10 viral adds of 2010

NIKE WRITE THE FUTURE

Judith Williamson (1978) , Decoding Advertisements - Ideology and Meaning in Advertiements. Marion Boyars Publishers.

John Berger (1977), Ways Of Seeing, British Broadcasting Corporation and Penguin Books Publishers.


Georgio Camuffo & Maddalena Dalla Mura (2011), Graphic Design Worlds / Words, La Triennale Di Milano.


Jerome Agel (1968), Global War and Peace in the Village, Marshall Mcluhan Quentin Fiore (Hardwired).


Julia Thomas (2000), Reading Images, Palgrave.


John Cranmer & Yolanda Zappaterra, with a introductory essay by Steven Heller (2003), Conscientious Objectives: Designing for an Ethical Message, RotoVision SA.


The gaze.

I propose to look into how technology has changed our lived forever in everyday life and through the design world. Exploring how socioty has evoled with the dawning of technology and how even if we do not like it, technology is now a corner stone of our life.
Looking at the viral adds on youtube and how companies have progressed into the 21st century.
Maybe look into to London Riots as they were orcastrated by twitter and using facebook groups. 


Focus on one brand? 
Nike.


Or the general progression on advertising in new media?
Old spice vs homemade adverts?


Things I need to look into more:
.Research into chosen brands of the viral adds. (NIKE)
. gather information directly from Twitter, Facebook, YouTube. of idividuals comments about viral adds, or comments on videos / images. 
. look into socioty and the standard way british people live, understanding the average lifestyle and how much media is a part of that.
. Use theory to back up opinions and seperate individual views.

I don't know what this has to do with my essay. But this is apauling and makes me feel sick to even be associated with this woman's opinion.