“I’ve never dropped out of any race I’ve started.”
These confident words begin our documentary and illustrate Joan Benoit-Samuelson’s devotion and passion as she strides into her fifth decade as a marathon athlete. This quote also sets up the drama and conflicted nature of an aging athlete pushing the limits in one of the most demanding sports of all. Her story is an exciting message of human potential, beating long odds and sustaining healthy philosophies for the planet and the human “race”.
An in-progress 45 minute documentary commissioned by Nike, featuring the life and spirit of, Joan Benoit-Samuelson, the first woman to win the Olympic Gold Medal in the marathon. Her rise to fame paralleled the women's movement for recognition and validation in sports. This story portrays her determination to keep running despite barriers into her fifth decade of life. Joanie's relevancy remains today, not only as a pro athlete, but also as a great, yet modest, spirit and "accidental leader" of our time. This past year, our small independent crew traveled around North America trying to keep up with Joanie's marathon lifestyle including her vital work as an ocean conservationist, a master organic gardener, a wife and mom of two, and as a fitness mentor to youth.
"There Is No Finish Line:
The Joan Benoit-Samuelson Story"
Directed by Erich Lyttle, Produced by Geoff Hollister, Director of Photography/Creative Direction by Sarah Henderson, Written by Bob Lambie and Amie Champagne
http://www.unionroom.com/blog/the-evolution-of-nike-advertising/
There are few brands that really push the boundaries of advertising, creating something truly unique and memorable to push the awareness of their products and company. Here at Union Room we are always interested in what a few brands are up to, one of those brands is Nike.
Lets take a look at the evolution of their advertising since the company was founded in 1964.
One of Nikes earliest advertising campaigns was the ‘There is no finish line’ campaign, created by John Brown and Partners. The poster was an instant hit with consumers and has became legendary in the design industry for pretty much launching the advertising ethos of Nike itself.
As well as Michael Jordan, Nike have sponsored some of the biggest names in basketball and world sport including LeBron James, Charles Barkley, Ken Griffey Jr, Roy Jones Jr, Lance Armstrong, Tom Brady, Tiger Woods, Roger Federer and Ronaldinho.
Controversy
Nike has been known to court a little bit of controversy at times, especially with it’s approach to advertising.
This image of Wayne Rooney with a crucifix-syle stance drew mixed reactions when launched, as did the similar image of boxer Manny Pacquiao.
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