Saturday, 24 March 2012

Task 5 - The Gaze

‘according to usage and conventions which are at last being questioned but have by no means been overcome - men act and women appear. Men look at women. Women watch themselves being looked at’ (Berger 1972, 45, 47)

Discuss this quote with reference to one work of art and one work from the contemporary media.



Throughout history man has not always been the greater sex, at one point man and women lived together as equals. Then marriage was introduced and the need for men to own items and hand on legacies to their off spring changed it all. Women became property men owned. 






Throughout history man has not always been the greater sex, at one point men and women lived together as equals. Then the need for men to own items and hand on legacies to their off spring changed it all, marriage was introduced. Women became property owned by men, religion enforced this, even in today’s we live in a society that separates men and woman.

In the simplest term ‘the Gazer’ is the male, looking upon a beautiful object, in desire and lust. Women are ‘the gazed’ made to feel like they should be looked at, admired and this is their main role/purpose in life.

Art is no exception to this rule, we can see though out the history of art women were painted as beautiful objects naked and completely comfortable with being watched. In almost every painting containing a woman her gaze is always upon herself not ashamed of her beauty and knows her role as the passive woman, initiating the gazer, inviting them in.

The first example 1863, French painter Alexandre Cabanel created ‘The birth of Venus’ a naked reclining woman placed on wave playfully arranged with a flirtatious arm half shielding her eyes. Venus is seen as vulnerable but completely happy with the gazer’s stare, reclined as is waiting for a man. Her innocense is doubled with the angelic cherubs attending to her, she has no other role apart from beauty.
Interesting to know that a man painted this, with the majority of artists being male. The wanted to perceive women as wanted to be gazed upon and this in turn makes woman aim to look and be glamousous and beautiful. 


In juxtaposition to ‘The birth of Venus’ contemporary art understands this relationship between the gazer and the gazed, and play on the fact this whole relationship is somehow justified by society. The YSL campaign features Sophie Dali lying down close to gyrating, in a solo orgasmic scene of female independence. The landscape advert was banned, but flipping the image 90 degrees, it was allowed to be used.

“I think the photograph is beautiful… it was seen as being anti-women, when in fact I think it is very empowering to women.”
Sophie Dali.


Although this photograph has the same set up at ‘The birth of Venus’ Sophie is cupping her breasts in a provocative manner highlighting the fact that her gaze is on no one, not even herself. This makes the viewer feel awkward, intrusive spying on a private moment in Dali’s life. In contemporary art in every media artists are challenging our views on female equality which majority link back to the theory of ‘The Gaze’  




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